Feature ~ Blog

Ella Cooper's Picks
EAP Network Leader

Thanks!...A Guide to Donor Centred Fundraising. By Penelope Burk

I highly recommend this book. It was given me to read when I was an assistant at the Royal Ontario Museum Foundation during their $200 million Capital Campaign. Afterwards, I applied the same good advice in this book to a fundraising campaign I ran for a mid-sized dance company. (I raised donations by 200% in the first year!)

 
International Arts Manager - Magazine Impromptu Publishing

I've enjoyed reading this magazine for some time. It gives you a great sense of what is going on internationally in the field of arts management. Plus, I can go the Toronto Reference Library and read all the back issues. 

Allyson McGrane's Pick
National Committee Member - Vancouver

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences by Joanne Scheff Bernstein

Wow!  A whole book about arts marketing – who knew?  Yes, mostly American but still relevant to us up here.

Karling Rotzell's Pick
National Committee Member - Calgary

Guerrilla Marketing by Jay Conrad Levinson.

Seeing as how I work in sales and customer service for a Not-For-Profit I found this book very useful.  It gave me great ideas on how to make the most of marketing materials, budget and time spent in the community. A must read for anyone with a Not-For-Profit budget.

Tamara Reynish's Pick
National Committee Member - St. Johns

 
The Chicago Manual of Style Fifteenth Edition by University of Chicago Press Staff

Covering electronic publishing, grammar and usage, numeral representation and much, much more this guide is essential for anyone who writes. Period. It is a consummate professional companion of editors and writers worldwide.