Sue Edworthy
Great Marketing Reading

1. STANDING ROOM ONLY - Phillip Kotler
the authors review the key marketing functions that we are all aware of, but they do it in an arts management context and give a lot of examples. Very textbook-y. I think it is a text book in many arts management courses. It's a good one.

 



2. THE LONG TAIL - Chris Anderson
All about the rise of the niche. Markets are shifting from one-size-fits-all to one of unlimited variety for unique tastes. Although it's not an "arts management" book it definitely applies to the "always have been niche!' feeling of indie performing arts. Why did I like it? The idea of being able to figure out the specific 100 people who would be interested in production X, and figuring out exactly how to appeal to them and get them to the show? (Mr. Burns voice) Excellent…

 

 



 

and everyone better have read The Tipping Point (Malcolm Gladwell) by now…

Comments

Erica Mattson on 02/17 at 01:42 PM

I’d consider the three books above essential resources - I turn to them time and time again.

Here are a few more that I can’t say enough about:

Made to Stick: Why some ideas survive and others die…
Chip Heath & Dan Heath
http://www.madetostick.com/

Grapevine: The new art of word of mouth marketing
David Balter & John Butman
http://www.amazon.com/Grapevine-New-Word-Mouth-Marketing/dp/1591841100

Anatomy of Buzz
Emmanuel Rosen
http://www.emanuel-rosen.com/

Anything at all by Seth Godin
All of his books are great, and his blog is a must-read to add to your feeds
http://sethgodin.com/sg/

Abejundio on 06/16 at 04:42 PM

I love reading!

Motorcycle Fairings on 11/17 at 01:51 PM

I bet they have some hidden tips that really help in the marketing area. Thanks for the suggestion!

Home Decor on 01/06 at 12:58 PM

Very nice that people here is encouraged to reading instead of other activities. Nice!!

(JavaScript must be enabled to view this email address) on 04/04 at 01:57 AM

Aficionados of art need no formal training, for art is an inborn talent. However you may nurture this innate skill by going through the assorted collection of books on art. They not only provide an insight into the various forms of drawing but also offer tips to enhance artwork. Below books are really very nice and i like most:

Art in the World
Franklin on Fashion
Art in Focus
Twenties
Dictionary of Avant Gardes

google netbook on 07/10 at 02:59 PM

Marketing is obviously a well researched area. Reading is good, but it’s always changing. Not sure when these books were released, but staying current with marketing is equally important imo.

—-
Zack H.
My Google Chrome Netbook Project

cheap netbook computers on 07/16 at 01:34 PM

I know there must be lots of great websites with really current marketing strategies. Perhaps you can make another article feature online resources? Thanks!!

(JavaScript must be enabled to view this email address) on 08/24 at 05:10 AM

upvc conservatories | composite panels | decorative glass | glass window panel | double glazing window | PVCu Windows UK

body jewelry on 10/15 at 01:16 AM

The wording on the WG bonus, apart from being unnecessarily confusing (it’s tradition) jewelry boxes, is unfinished. The 0% is just a placeholder. “reduces 0% less” does not mean that the WG ticks no longer reduce in strength and instead keep ticking at the full ~800 (or whatever your first tick goes for) pearls.

That 0% is a placeholder number and will be replaced by some arbitrary number like 5, 20, 50% to become “The healing granted by your Wild Growth spell reduces 30% less over time.” That is, the subsequent ticks of your WG are now 30% stronger than they were before you had your 2pc set on.

That makes a whole lot more sense than 0%=does not change, for these reasons:

  * it’s clearly a placeholder. 0%?
  * does anyone really think they would give us a 2pc bonus that would allow our WG to tick at full strength on (up to) 6 people? Even though only a tick or three will usually be useful, with the rest going to overheal cuff links, that’s still a little over the top, especially on fights with constant damage (where WG will likely tick for the full duration) – the kind of fights that people complain that druids are “OP”. This would make the numbers skewed even more in our favour on these aura fights.
  * finally, if they wanted to say that it didn’t reduce, they would just say “no longer reduces over time” instead of putting a % in. Of course, there’s a slim chance it will say “100%”, meaning no reduction in ticks, but that’s just being wordy for the sake of it.

Sandeep on 11/24 at 05:17 AM

I have read those books and they have essential information which is very useful from the perspective of marketing.
Bronchitis

Seo Services on 01/11 at 06:45 AM

I have a job interview for a great marketing position?
I have all the qualifications and experience, I was wondering if there were any interview tips you guys might have for me.

social media marketing on 01/12 at 02:34 AM

Excellent information..I think one of the best things is to deliver the solution to the problem they need solved. Whether they are looking for information or a specific problem, if you focus on solving their problem you will have a customer. If you are offering a service that they may not really feel the need for, then you need to figure out a reason to present to them of why they do need what you offer.

Facebook apps on 02/09 at 08:48 AM

I am just new to the marketing and i am having a great kind of dreams and aims . and as my professionality begains and i dont know how to withstand in this carrier.. Any suggession?...

aviator sunglasses on 03/02 at 11:23 PM

..I think one of the best things is to deliver the solution to the problem they need solved. Whether they are looking for information or a specific problem,

70-680 test on 03/08 at 10:58 PM

.I think one of the best things is to deliver the solution to the problem they need solved.

a+ exams on 03/08 at 10:59 PM

hey would just say “no longer reduces over time” instead of putting a % in. Of course, there’s a slim chance it will say “100%”,

ase training on 03/08 at 11:00 PM

Perhaps you can make another article feature online resources? Thanks!!

(JavaScript must be enabled to view this email address) on 03/10 at 01:54 AM

I can see that you are putting a lot of time and effort into your blog and detailed articles! I am deeply in love with every single piece of information you post here.
montreal exotic massage

(JavaScript must be enabled to view this email address) on 03/11 at 02:03 AM

Thanks for the post. What do you all think of the future of blogging? I have been reading a lot about google’s attempt to gain preferential treatment for its site from internet providers.
auto insurance agents

(JavaScript must be enabled to view this email address) on 03/25 at 01:48 AM

Looking Up To the time and effort you put into your blog and detailed selective information you offer! I leave behind bookmarker your blog and experience my youngsters discover working here often. Thumbs working!
drink coasters

(JavaScript must be enabled to view this email address) on 03/30 at 07:58 AM

Ground shaking content i get form your blog. Very nice post about great marketing reading. Thanks for your beneficial information about 640-553, 650-180 and 220-601 certifications. These are the best certifications in the world.

Internet marketing ebook on 03/31 at 02:05 PM

Public relations activities have the drawback that they may not provide an accurate measure of their influence on sales as they are not directly involved with specific marketing goals. Internet marketing ebook

social bookmarking submission on 04/01 at 12:23 PM

Andrew Keen criticizes social media[citation needed] in his book The Cult of the Amateur, writing, “Out of this anarchy, it suddenly became clear that what was governing.social bookmarking submission

promotional products on 04/04 at 05:32 AM

Thank you for the information. This should accord us a bigger feel of the features.
promotional items

clubpenguincheats on 04/04 at 09:06 PM

I bet they have some hidden tips that really help in the marketing area.

Page 1 of 2 pages  1 2 >

WHAT DO YOU THINK? ... ADD YOUR COMMENT BELOW.

Name:

Email:

Location & Job Title:

URL:

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below: